Selling Smarter
Hoffman’s Greatest Hits,
Empowered by AI
Join Jeff and CeCe on June 10 at noon ET for a live, 90-minute workshop exclusively for Hoffman alumni. We are revisiting our award-winning Hoffman techniques and showing you how to pair them with AI tools to accelerate prospecting, improve outcomes, and close deals faster.
Cut through the noise and gain hack-tical, real-world strategies you can use right now to become an AI-empowered Closer.
Let’s Talk About it
For over two decades, Hoffman’s deal-centric sales training has helped Closers around the world close more deals, faster. Now, AI has the potential to change sales as we know it. Are you driving the change, or along for the ride?
Empower Research
Uncover triggers to guarantee a reply on your prospecting outreach.
Refine Messaging
Learn to ask the right questions, tied directly to your buyer’s universe.
Accelerate Deals
Hit the gas and move your pipeline forward faster than ever before.
AI is Here to Stay
Some of the best sales professionals in the world are using AI daily to prospect more effectively and close deals faster.
On June 10, Jeff and CeCe are getting hack-tical about how you can use AI alongside our award-winning Hoffman sales techniques to improve results & eliminate roadblocks.
In this exclusive Hoffman-alumni-only workshop, we will revisit our core Hoffman techniques and show you how you can leverage AI alongside them to be more surgical, more effective, and faster than ever before.
This isn’t a class about how to prompt AI to mass-produce emails. This is about how to find obscure triggers that guarantee a reply on cold outreach. This is about understanding how to ask industry and organization-related questions that are tied to the buyer’s universe.
And, would we even be Closers if we didn’t help you close faster?
So whether you’re an AI-savvy prompt-engineer or a Hoffman alumnus who has yet to dabble with ChatGPT, join us to learn how you can use your favorite Hoffman Hacks in this AI-world.

Praise From Our Clients
“Hoffman is superior to every other sales training I have been a part of in every way. The first hand knowledge of how to close, techniques that push you to your boundaries but make so much sense. The knowledge drops feel like incredible chess moves that make you wonder why you hadn’t thought of these before.”
“Hoffman trainings have been improving sales team performances for me for years. As AI and other technologies have changed how prospects are engaged and pipelines are managed, the Hoffman techniques deliver a way to stand out and find success.”
“Over the past 10 years, I have worked with various methodologies, but this one stands out as the best. We attended live sessions with CeCe, and the team’s response to the training was overwhelmingly positive, with everyone feeling inspired to apply what they had learned. I highly recommend Hoffman for anyone looking to elevate their sales performance.”
“Hoffman Sales Training is the most practical, proven sales technique and training in the market. Revenue leaders must design a common sales methodology or language to ensure consistency and success. From my experience, Hoffman’s techniques and exceptional training approach are the best in the business.”