Welcome to
The Closer Collection®
Ready to Own the Deal®? Explore Hoffman’s dynamic, award-winning content for deal-centric sales strategies and tactics to help you confidently navigate any phase of the deal – from Start to Work to Close. Jeff & CeCe’s engaging approach empowers Closers to overcome objections, discover Champions and close earlier than ever before. Whether you work in direct sales, business development, customer success, account management, government & education, leadership, or channel, Hoffman’s sales training offers actionable advice for every Closer.
The Practice of
Greater Sales
At Hoffman, we’ve spent over 20 years coaching Closers with actionable, deal-centric methodologies that improve their ability to move any opportunity forward from lead to start to close to post-sale. Our award-winning sales training has been leveraged by Fortune 500 companies and the world’s top business schools, including Wharton, MIT Sloan School of Management, and Harvard Business School.
Whether your reps are new to the field or seasoned experts, our approachable methodology can help them close with confidence.
Start the Deal™
How do you get the prospect to respond to your emails?
Our ability to start any deal hinges on our understanding of how to capture buyer attention. Learn to cut through the noise, build pipeline, and get the response rate that your company deserves.
From dealing with gatekeepers to voicemails to cadence to handling early objections, our award-winning prospecting program leaves no stone unturned.
Work the Deal™
By learning to gracefully manage the moment—as well as the meeting— your team will see how to seamlessly uncover buying signals, identify champions, and inspire great levels of urgency.
Your team will learn how to structure their meetings so they can ask powerful questions within a simple yet disciplined structure. Give your team the competitive advantage they need to build momentum mid-deal and advance any opportunity.
Close the Deal™
Buyers constantly ask sales reps for things. Does your sales team ask for things from their buyers?
In our most empowering offering, your team will learn how to create an ideal setting for successful negotiations and closes in even the most challenging environment.
In this practice, your Closers will gain the language and confidence they need to begin negotiating earlier than ever before.
“Everyone in the business world who wants to be successful needs to go through Hoffman’s training – one hundred percent.”
-Steven Lipner, President at Wharton’s Dealmaker’s Club
“Hoffman gave my team the right tools, control and confidence needed to initiate conversations and move deals toward the result we want.”
-Brent Jones, Program Manager – Sales Training & Enablement
“Hoffman has been my go-to for training for over 10 years. They have knowledge and understanding of the sales process which allows them to deliver a training that is specific to our team, our challenges and our goals. There is no better training out there.”
-Dave Peisach, VP of Account Management at Definitive Healthcare
“Hoffman’s approach to Gives and Gets has radically improved the way we manage, raised skill levels, and increased sales predictability. Hoffman has such a sharp understanding of sales issues that they raise the bar for everyone: our reps, our managers, and our executives – myself included.”
-Tom Huntington, CFO at Crayon